In a time where anyone with a computer can now be a rapper and every trap star proclaims to have been Big Meech before picking up the mic, Se’von has emerged spitting some real truths to inspire and enlighten.
The Detroit reared MC who now calls Atlanta home has a deep story. Seeing the streets first hand and having a father and uncle both being convicted of murders and his father beating a death row sentence, Se’von knows the realities of the jail system and is determined to deliver messages that stop the revolving door to the penitentiary.
Speaking on his lane in the game, Se’von reveals, “I don’t think the world needs another artist that dumbs music down. We need music to expand our vocabulary and we need lyrics to expand our ideals and point of views on all approaches to different things like life and love, on relationships and religion.”
Gearing to release a 3 part E.P. series entitled Stadium Of Hearts that will showcase his knack for making lyrical street records as well as hitting the clubs and uplifting the community, Se’von kicks off the project with the leadoff single “Bang Bang.”
The lyrical tactician gives us his views on authenticity in Hip-Hop on the track and how he’s breaking from the saturated pack. Just a taste of his lyrical ammo on “Bang Bang” includes,
“Soldiers getting L’s/ Rats is going home/ I mastered this like Yoda/ Y’all yoga/ I’m benching heavy money weight like Oprah/ Y’all is Malik Yoba/ You looking at authentic/ Not Mitchell and Ness/ I’m talking Hank Aaron jersey while he in it/ I’m talking the dust on Jam Master Jay crates/ I’m the breath he blew it off with before he spin it.”
Giving the people some substance to walk away with, Se’von’s musical style can’t be put in a box as he meshes pop, rock and street music on his road to greatness. Being reared by an Air Force mom, Se’von’s childhood also allowed him to live in different cities and countries which further expands his musical palate.
Se’von says, “Without that I wouldn’t be able to speak on different walks of life from East Coast to West Coast to overseas. Absorbing these different sounds makes me unique so I refuse to be pigeon holed.”
Several other cuts to check for from his upcoming project include “War,” “King Peja” and the haunting “Pain” where he talks about his uncle Sammy who helped raise him and seeing his mentor locked behind the wall.
A representation of a true MC, Se’von also shows off his metaphor game as he licks shots and encourages men and women to be kings and queens on “King Peja.” And while you might think he’s firing bullets on the track, he’s really letting off 3-shot lyrical assaults like former Sacramento Kings star Peja Stojaković as he warns you not cross that line against him. So don’t take his passion for raising the conscious level in Hip-Hop for weakness because he has no problem firing back at you.
Ready for his time to shine, Se’von knows it’s not crowded at the top and is preparing to inspire and wake the masses like his peers J. Cole and Kendrick Lamar have been doing. Making a point to explain that there’s nothing wrong with the party trap trend that’s currently saturating Hip-Hop, Se’von just believes more artists should just tell their truths instead of glorifying the negativity.
“I don’t believe any detrimental behavior is good or proactive at all, any type… From gangbanging, to prostitution to drug dealing and credit card schemes. It’s too much of it and that’s the last thing we need. I think there’s a lane for it but speak your truth. That’s where the problem comes in… Rappers talking about it because it’s trendy and cool. I know that stuff first hand. I’ve seen someone killed five feet in front of me but it’s enough of that so I talk about something different.”
One revered MC who took a liking to the gem dropper’s approach is the legendary Rakim who was so impressed with his vibes that he invited Se’von to open on tour for him. Se’von’s pen game has also blessed tracks from R&B veterans Lyfe Jennings and Case while Chingy has also benefited from Se’von’s hook writing game.
Se’von’s anthem “Long Road” was selected by the NBA for the Western Conference Finals and Playoffs and he penned the R&B single “Braggin” by Kyron Leslie which was featured on the Vh-1 series Hit the Floor. In addition to being a go-to voice over talent for iHeart Radio, these warm up shots are paving the road to the arenas Se’von’s music is destined to fill.
The first installment of Stadium of Hearts kicks off this fall so get ready to take a ride as Se’von’s mapped out plan of helping bring truth and reality back to the forefront of Hip-Hop begins.
You can see and hear more from Se’von by visiting his website, his YouTube channel and by following him on social media. Contact Se’von Music for general business inquiries, bookings, drops, features and interview requests.
Instagram & Twitter @SevonMusic
YouTube Channel: VON31VON
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