Stone Mountain, GA
Rapper, KidSyc (born Lloyd Harold) is an oxygen tank of fresh air in a genre gasping for it. This MC/Producer's style is daringly one of a kind, seamlessly blending clever wordplay and catchy beats and hooks with introspective, and often inspirational, lyrics.
"I decided a while ago that I had to use my gift to help people out while entertaining them", says KidSyc, an Atlanta GA native. Growing up watching Hip-Hop devolve from social commentary and feel-good party music, to tasteless misogyny and violence, caused KidSyc to find a voice of his own. Ironically, the artist that sparked his interest in writing was one that was heavily criticized for such lyrics, Eminem. "I used to sit and breakdown the rhyme patterns like they were some kind of math equation", he says, "As a result my early stuff was very similar to his" As KidSyc started to find a voice of his own he was impressed by artists like Jay-Z, Ludacris, N.E.R.D. and The Roots lead man Black Thought. Focusing on those who had, in his eyes, perfected their craft set a standard for the young MC.
After starting college in Savannah, GA, KidSyc developed a style and a following all his own. He became known locally as a talented and long winded freestyle artist and, seeing the crowds react, he made the decision to take his music to the next stage and record an album.
While in school at The Savannah College of Art and Design, KidSyc snagged a minor in sound design. A tool which would prove very useful in his music career. "I write, record, mix, and master all my own music. It really helps me achieve exactly what I want out of a song", he says.
At 24 years old, KidSyc has distinguished himself as an artist with the presence, and lyrical prowess rivaling that of some of today's Hip-Hop greats.
What really sets this artist apart is his concept driven creative process. "I see the album as a whole before I write any songs or make any beats", says Kidsyc. This process of "working backwards" has proven to be most effective with his latest project, "The Mr. Gold Experience", a sort of breakdown of the ego. He claims that listening to it, you should hear something that speaks to you directly "and if you don't, you need to stop fooling yourself", he says. This, his third album, and first official release is just him "dipping his toes in the water". There is undoubtedly much more to come from an artist with such amazing potential.